Though not advanced enough for use in autonomous cars, it is a sign of things to come with Sony’s image processor business. Its latest creation integrates image processing with AI machine learning capabilities, instead of having the processor channel the information to a separate decision-making entity. One of its key areas of image processor development is for AI applications. Even camera-rivals Nikon and Olympus turn to Sony for image processors in some of its cameras. Your iPhone may come from Apple, but the hardware it uses to take those gorgeous selfies are supplied by Sony. The Japanese company is also regarded as a maker of some of the best image processors in the business. It isn’t just quantity where Sony is excelling in. It also owns the lion’s share in the market at 26.7 per cent, just ahead of Samsung’s 24.2 per cent. According to a report from The Verge, the company exported 1.6 billion sensors in 2019. If you aren’t a camera or tech aficionado, you might not realise that Sony is one of the world’s largest producers of image processing sensors. Instead, it is aiming to become a component supplier of on-board cameras and solid-state LiDAR sensors that make autonomous driving possible. Sony isn’t intent on selling the car to end-users. So why go to all the trouble of building a functional electric concept car? To get the attention of its target audience, the automotive manufacturers. Despite talk of the Vision S’ Magna Steyr developed platform being expanded to include an SUV model, it appears that Sony won’t be getting into the business of selling cars anytime soon. If you are hoping to add a Sony-branded car to match your Sony home theatre system, don’t hold your breath in anticipation. Following its debut in Las Vegas, Sony brought the Vision S to its headquarters in Japan to conduct road tests. However, unlike many concepts that are packed with promises and not much else, the Vision S is drivable. If that wasn’t enough, the Japanese giant revealed its first car earlier this year, the Sony Vision S.īilled as a concept, the Vision S looked like a Tesla, is said to be able to accelerate like one, and drive itself too. They built radios, televisions, cameras, computers, phones, its own compact disc format, and even owned Michael Jackson. Sony was that rich kid who brought every imaginable gadget to school. If you grew up in the 1990’s Sony wasn’t just “that company that makes PlayStations”.
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